The Alaska Mariculture Cluster (AMC) is proud to roll out a new logo and brand system implemented by the AMC Marketing Program to help Alaska oysters and kelp stand out and generate awareness in the marketplace.
Inspired by the motion of waves—from tidal ripples to boat wakes— the logo reflects Alaska’s pristine waters and masterful stewardship that goes into growing world-class mariculture products. The design is intentionally minimalist, positioning the brand as premium, modern and forward-looking. The branding brings the industry together under one identity, while giving Alaska Oysters and Alaska Kelp their own distinct representations.
The full brand system, including colors, fonts, and photography, will be utilized across AMC marketing efforts, from websites and trade shows to PR, marketing materials, and more. Just as importantly, it’s available for farmers and industry members to use alongside their own logos to reinforce Alaska origin and credibility.
